My goal for this project was to rebrand George the Chili King. The design itself is reminiscent of old-school diners with a modern twist, which brought some challenges. Many of the design patterns and fonts are inspired by the time period the restaurant grew up in. I used George himself as a "mascot" for the company as he is well-known in the Des Moines area and his smiling face is reflective of the company's service and values.
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